Spotlight on the Brand - Laura @ Rosa & Bo


A collection of sensory toys and teething accessories for babies and toddlers.

Who’s behind Rosa & Bo?
Hi, I’m Laura Mudie. I’m a busy mum to a lively 4 year old and I’m a senior midwife delivering little bundles of joy into the world. I also own nursery brand Rosa and Bo………… so not a lot of spare time! Our first product idea emerged when my little girl threw her favourite toy out of the buggy without us realising. Luckily he was found but, having mopped up the tears, I started looking around for a universal clip that could hold her precious toy securely to the buggy and found such a product didn’t exist. So, not scared of a challenge I set out to manufacture one.

Our company name ‘Little Rosa’ - inspired by my daughter ‘Sienna Rose’ - became Rosa & Bo and two characters were born - Rosa and her pet bunny, Bo. New products, branding and packaging were designed and manufactured and a new website was launched, it was a very busy year! Our Pram Pegs are still really popular, but the product focus has shifted slightly to include our beautiful British-designed sensory toys and nursery products for babies and toddlers.

We are excited to announce the launch of our colourful Nesting Babies with chiming Bo Bunny. Inspired by Russian dolls, they will be the first nursery toy to be completely safe for children under 3. The dolls will encourage interaction with bright colours, and promote the development of hand/eye coordination. Parents can demonstrate how the toy works, and watch baby’s excitement as the Rosa babies are revealed. There is also the final sensory surprise of a chiming Bo Bunny in the centre, which will widen a baby’s experience of hearing sounds.
Our Character Teethers are super-soft to touch, are gently flavoured for smell and taste. They can be chilled in the fridge too for those times when extra comfort is needed. Babies are fascinated by faces and our cute teethers feature a smiling Rosa or Bo face that will engage and entertain your baby as well as being great to chew on! Our teethers are easy to hold from 4 months, but are safety tested right from birth. They are dishwasher and steriliser safe for easy cleaning too!

What do we love about Rosa & Bo?

Rosa & Bo first came across the ‘dotty’ radar on a trip to the Autumn Fair at the NEC in Birmingham. We particularly liked their colourful nesting babies set inspired by Russian dolls, they are beautifully designed and as Laura has said we love the fact they encourage hand eye co-ordination and interaction with bright colours. The smiling Rosa faces appeal to babies and toddlers with the added element of excitement at discovering Bo Bunny hidden inside. Children love a game of ‘Peekaboo’ so this is the perfect gift for parents to enjoy with their little ones.

The Rosa & Bo character teethers are stylish, fun and easy for your little ones to hold and we think it is a great idea that they are gently flavoured.   An added bonus is that they are dishwasher safe, as we all know how often things get thrown on the floor!


‘A Little Bit Dotty’ is all about gifts for babies and family so we thought it would be interesting if we asked Laura a few parent related questions. This is what she said.

What parenting tip would you have given your pre-child self?
I would have told myself not to worry so much and to enjoy the early days more. They are babies for such a short time and although the sleepless nights and cluster feeding feel like an eternity, you should try to treasure every moment.

What do you miss most about life before children?
Sleep! This would have to be my number one as Sienna didn’t sleep through the night until 15 months. She is great now but I miss the opportunity to just go for a nap. Also running a business is so time consuming that I have learnt to survive on a minimal amount. I also wish I had travelled more whilst I only had myself to worry about. I was very lucky to have spent 6 months in South East Asia and 6 weeks in India but still wish I had done more. After having Sienna I become much more paranoid about where is safe to take a child and therefore certain regions.

What do you love most about being a parent?
The unconditional love that I had no idea existed. As a midwife, I often see and hear parents feeling that instant love at birth. I was surprised, ashamed and disappointed when I did not feel that. It was a traumatic birth and although I had an overwhelming desire to look after Sienna, I was also a little numb. I can assure you that this can be normal and soon lifted for me. I can’t imagine loving anyone more than her now and she makes me laugh every day.
NB Please make sure you communicate any sad feelings to you midwife or GP early so you can be supported.

What would you say is the hardest part about being a parent?
I believe the hardest thing about being a parent is the dreaded ‘mummy guilt’ that I think we all suffer from. Work too much, too little, not at all? Too much or too little time with them? There is far too much judgement out there on how we raise our children in 2018. You need to find your balance and make sure that arrangement works for you, your children and your family.

What's the most embarrassing thing your child has said or done in public?
There are so many I cannot begin to recount. I will start with today when she disobeyed my orders to stay on the beach and not to go in the mud. We live by the sea but at low tide there is only mud. She got stuck and not only did I need to retrieve my child, I needed to go back for her shoes. This was all in front of a pub garden who I am confident were uploading their videos to Facebook as we struggled. I will have a new story tomorrow but would not change my world for anything.

A big thank you to Laura at Rosa & Bo for taking part in ‘Spotlight on the Brand’

Shop Rosa & Bo in our For Babies collection.